We help e-commerce businesses approaching or exceeding $10M in annual revenue connect marketing, inventory and operating decisions to profit and cash flow across DTC, marketplaces and B2B.

We build and help action the financial and commercial systems your business needs and provide hands-on leadership to turn the numbers into decisions - working alongside your existing finance, marketing and operations teams.

<aside> Your numbers need to inform the next decision

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Your books and reporting may be up to date, while the decisions that determine profit and cash remain disconnected.

• You want to grow, but you’re not confident which decisions will actually improve profit
• Revenue is growing, but cash still feels tight - and you don’t have a reliable plan for what comes next
• You’re tired of being the person who has to connect finance, marketing and operations

<aside> Know where you stand, what you can afford and what to change next

We bring financial planning and commercial decision-making into one working system, supported by hands-on financial leadership.

1. A clear view of the business

   See where profit comes from, what’s tying up cash and which parts of the business need attention.

2. A financial plan you can commit to

   Translate growth targets into budgets, inventory and production plans, and cash requirements. See what you can afford before committing to spend.

3. Clear priorities and hands-on guidance

   Give your teams clear targets and spending limits, with ongoing support to work through decisions on pricing, promotions, acquisition, inventory, hiring and channel investment.

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<aside> 📃 3 flexible ways to work with us:

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• 1. BFCM Profitability Review
• 2. 90-Day Financial and Commercial Systems Sprint
• 3. Ongoing Finance and Commercial Advisory

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Start where your business needs support

Need to pressure-test your BFCM strategy?

→ Start with the standalone BFCM Profitability Review.

Missing the reporting, forecasts or commercial measurement system?

→ Use the 90-day sprint to build the infrastructure.

Already have the infrastructure?

→ Start with ongoing finance and commercial advisory.

*The BFCM review does not require a longer engagement. The sprint is not a prerequisite for ongoing support.

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<aside> ⚙️ The system behind better financial and commercial decisions

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The system has three connected layers.

• The “Data Foundation” establishes reliable numbers (source of truth).
• The “Financial Gameplan” turns those numbers into a forward-looking operating plan.